Palantir method:
marketing process
The Palantir method consists of the main 4 steps:
analysis
Step 1 is gathering all the information we need to do targeted marketing.
Implementation & Adaptation
Step 3 is implementing the strategy and adapting the strategy for the future.
Marketing strategy development
Step 2 is the development of an individual strategy for the customer.
Reporting & Improvement
Step 4 concerns tracking the results and improving the actions.
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