Review - Social Media
Digitization is progressing steadily and with it the media change in the field of marketing. So while classic marketing tools are increasingly losing their effectiveness, digital measures are becoming more and more relevant for companies.
Current
Social platforms such as Facebook, Instagram & Co. have long ceased to be a pure trend, but can rather be understood as an integral part of general user behavior. Whether Instagram, Twitter, LinkedIn, TikTok or other platforms - social media channels and their content are an integral part of everyday life for the majority of people.
future opportunities
Millions of people use social media every day to exchange topics, write comments, share content with one another or maintain contacts, and thus offer companies a valuable opportunity to get in touch with their own target group.
Conclusion
From the distribution of content, maintaining customer relationships, generating more traffic for your own website to placing targeted advertising - social media marketing represents the targeted and market-oriented use of social media.
